When off-the-shelf runs out, we build what fits.

It depends on scope, which is why every build starts with discovery. We define the v1, then quote it, so you know the price before production code is written. A focused internal tool costs far less than a multi-tenant SaaS platform. We do not bill open-ended day rates: you get a scoped build, a price and a delivery date.

A working v1 ships in 4 to 10 weeks depending on scope. We get there by cutting the v1 hard: the features your team needs on day one, nothing speculative. You see working software every week during the build, so there is no long silence followed by a big reveal. Larger platforms then grow through planned iterations.

If an off-the-shelf product fits your process, buy it, and we will tell you so during discovery. Custom makes sense in three cases: your process is your advantage, you are paying for five subscriptions and gluing them together with spreadsheets, or the software itself is the product you want to sell.

Dan, the founder. He has been building digital products for over 10 years and has delivered 100+ projects since starting his first agency in Manchester in 2015. Your build is never handed to a junior team or outsourced. The person you scope with is the person who ships.

Yes, outright. The repository sits in your account, the infrastructure runs on your subscriptions, and there are no licence fees back to us. We document the codebase so any competent developer could take it over tomorrow. Retainers exist because clients choose to stay, not because they are locked in.

Yes. Coach, our own iOS app, is the reference point: it tracks 3 daily tasks, verifies gym attendance by GPS and reads from HealthKit. It works because it is opinionated, not because it is big. We bring the same discipline to client apps: a focused feature set people actually use beats a bloated one they abandon.

Yes. For CyPro, a London security consultancy, we built an on-prem retrieval system on Azure that cut due diligence from 4 days to around 3 minutes, and a content platform that cut blog production from 6 hours to 30 minutes per post. Sensitive data stays on your infrastructure, not in a consumer chatbot.

Your choice. Some clients take the documented codebase and run it in-house. Most keep us on a retainer for improvements, new features and monitoring, which is how platforms like Agent Solution keep evolving. Most of our new work arrives by referral, so the incentive to keep post-launch support excellent is structural.