About
Hi,I'mDan.Ibuildwebsites,apps,andautomationsthathelpbusinessesgrow.
I've been designing and developing digital products for over 10 years, completing 100+ projects for businesses of all sizes. I split my time between Manchester and Dubai, where I live with my wife Amber and two dogs (hence the name).
A bit more about me
Building digital products since 2015
What started as building WordPress sites for local Manchester businesses has evolved into creating AI-powered automations and custom applications for clients across the globe.
The story
From Manchester to Dubai
I started The Northern Web back in 2015, building websites for local businesses in Manchester. Over the years, the work evolved from simple WordPress sites to complex web applications, e-commerce platforms, and now AI-powered automations.
In 2024, I launched Proctor Hounds to focus on what I do best: helping businesses work smarter with modern technology. Whether that's a website that actually converts, an app that solves a real problem, or an automation that saves you hours every week, I'm here to make it happen.
Why work with me
Agency quality, freelance attention
Big agencies have teams, processes, and overhead. That means your project often gets handed around, and you're never quite sure who's actually doing the work. With me, you get one point of contact who understands your business and is genuinely invested in getting it right.
I've maintained a 95% client retention rate by doing things differently: being responsive, building things properly, and treating every project like it's my own. Most of my work comes from referrals and repeat clients because when you deliver results, people notice.
Why work with me
Agency quality, freelance attention
Big agencies have teams, processes, and overhead. That means your project often gets handed around, and you're never quite sure who's actually doing the work. With me, you get one point of contact who understands your business and is genuinely invested in getting it right.
I've maintained a 95% client retention rate by doing things differently: being responsive, building things properly, and treating every project like it's my own. Most of my work comes from referrals and repeat clients because when you deliver results, people notice.
How I work
What you can expect when working with me
Quality over quantity
I take on a maximum of 2 clients at a time. This means you get my full attention, not a fraction of it.
Personally invested
As a freelancer, I'm personally invested in seeing your project through to the end. No corners cut, no handoffs to juniors.
Straight talk
I'll tell you what works and what doesn't. No upselling, no unnecessary complexity. Just honest advice.
Results that last
I build things properly the first time. Clean code, maintainable systems, and solutions that scale with your business.
Let's talk