Custom App
Agent Solution
Website-as-a-Service platform for UK estate agents. Generates fully branded websites in under 30 seconds.
The Client
About this project
Agent Solution is an internal platform built to serve UK estate agents who need high-quality websites without high upfront costs. The platform targets agents priced out of traditional £5,000+ custom website builds.
The Challenge
What we were up against
Many estate agents needed a professional, SEO-friendly website
Full CRM integration was essential for day-to-day operations
Fast setup required: agents couldn't wait weeks for a website
Minimal upfront cost was critical for smaller agencies
Traditional builds were too expensive and slow to deploy
The Solution
What we built to solve it
Website-as-a-Service Platform
We built a WaaS platform that generates fully branded estate agent websites in under 30 seconds. Agents simply connect their CRM via API, choose colours and branding, and launch instantly.
Key Features
- £49/month pricing with 1-month free trial
- Full CRM integration (Apex27, Loop Software)
- Property listings auto-sync
- Forms & enquiries feed directly into CRM
- Auto-generated SEO metadata
- Custom pages, navigation & external links
- Easy Google Analytics, Search Console & Ads integration
Tech Stack
CRM Abstraction Layer
A key technical innovation: a custom CRM abstraction layer allowing rapid onboarding of new CRMs without rebuilding the system. The architecture uses a single Astro deployment that dynamically loads agent-specific data based on domain.
Key Features
- Single codebase serves multiple agents
- Domain-based dynamic data loading
- Rapid CRM onboarding
- Cold deploy to hot load architecture
Tech Stack
Results
The impact we made
Summary
Agent Solution removes cost and complexity from estate agent websites, delivering a scalable, high-performance platform built for growth.
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