Agent Solution is an internal platform built to serve UK estate agents who need high-quality websites without high upfront costs. The platform targets agents priced out of traditional £5,000+ custom website builds.
The Challenges
- Many estate agents needed a professional, SEO-friendly website
- Full CRM integration was essential for day-to-day operations
- Fast setup required: agents couldn't wait weeks for a website
- Minimal upfront cost was critical for smaller agencies
- Traditional builds were too expensive and slow to deploy
Website-as-a-Service Platform
We built a WaaS platform that generates fully branded estate agent websites in under 30 seconds. Agents simply connect their CRM via API, choose colours and branding, and launch instantly.
- £49/month pricing with 1-month free trial
- Full CRM integration (Apex27, Loop Software)
- Property listings auto-sync
- Forms & enquiries feed directly into CRM
- Auto-generated SEO metadata
- Custom pages, navigation & external links
- Easy Google Analytics, Search Console & Ads integration
Stack: React dashboard, Astro, TypeScript, shadcn/ui, Tailwind, Supabase, Vercel
CRM Abstraction Layer
A key technical innovation: a custom CRM abstraction layer allowing rapid onboarding of new CRMs without rebuilding the system. The architecture uses a single Astro deployment that dynamically loads agent-specific data based on domain.
- Single codebase serves multiple agents
- Domain-based dynamic data loading
- Rapid CRM onboarding
- Cold deploy to hot load architecture
Stack: Astro, TypeScript, Supabase
Outcome
Agent Solution removes cost and complexity from estate agent websites, delivering a scalable, high-performance platform built for growth.
